Grain Free
Our recipes contain no cheap grains that dogs struggle to digest. Just all the premium meat and fresh vegetables that your dog needs to stay fit, healthy and allergy-free.
Lean Protein
Human grade, local and ethically sourced meat, fish and poultry from the UK. No dodgy bits, but freshly-prepared, quality cuts to keep your dog satisfied all day.
Highly Nutritious
A unique cooking process creates a kibble with a higher nutrient bio-availability for our pets. It has a more natural aroma and taste for a healthy and nutritious mealtime.